For the second summer in a row, Cuatroochenta has developed the App for Helados Nestlé España’s campaign Llena la calle de vida, nicknamed by the company as an anti-lazy App. Once again, the campaign has been designed by the international agency BBDO with 3D technology from the Barcelona-based company Glassworks. It is available for free download on Google Play and the App Store. Just by scanning any Nestlé ice-cream wrapper, it offers the chance to win one of the 2,000 prizes, such as a Fiat 500, customized by the illustrator Gabriel Moreno, LTW tattooed backpacks, bikes, Polaroid Cube cameras, skateboards…
Besides, the App gives the user 3 funny ‘weapons’ to help them bring their friends out to the streets, with augmented reality or customized selfies:
- Gif Attack: A zombie, a grumpy granny or some rebel penguins will transmit your message for you. Just say anything you want and enjoy the effects.
- Calles Vivas: A little cat will shoot rainbow-colored rays to your friends, a UFO will try to abduct them, or… surprise!
- Selfie Animator: it allows you to play with augmented reality animations and take the funniest selfies ever.