Consum, one of Spain’s largest supermarket chains, gets closer to customers by creating a new point of contact via smartphone to deepen customer loyalty.
Cuatroochenta has been responsible for restyling the Consum app since 2015, by including new features that respond to the needs expressed by users since it was launched back in 2013.
The Consum app, developed jointly by Cuatroochenta and the agency We Add You, is available both for Android and iPhone, creates direct and personalized communication with customers and provides them with tools to positively reinforce their supermarket experience.
The Consum app’s features allow customers to:
- Redeem gift, discount or purchase vouchers directly from their smartphones.
- Access customized offers.
- Create personal shopping lists in their smartphones, with the possibility to directly add products. It also allows users to create multiple lists and to edit and share them.
- View the promotional products catalog.
- Receive notifications on arrival to the supermarket thanks to ibeacon detection.
- See the location of Consum supermarkets to find the closest ones.