The success of this movie in theatres, a leader in the Spanish box office for a second consecutive weekend, and the didactic nature of the apps developed by Complot and Cuatroochenta, with experiments and games inspired by the space adventure, have been key to the dramatic pace of downloads registered in just one month.Atrapa la bandera (Capture the flag)- The movie created anticipation before the premiere last August 28th and Atrapa la Bandera-Oficial extends the experience beyond the big screen. The animation movie of the moment, Atrapa la bandera (Capture the flag), had led the Spanish box office for the second consecutive weekend approaching 800 000 spectators, which has driven the success of its apps, lifting them to Top 3 in the category of entertainment in App Store and Top 5 in Google Play.
Specifically, Atarapa la bandera has become number 2 in free apps, category of entertainment, in App Store Spain, and was ranked number 15 in the general list of most downloaded apps. Besides the momentum of the movie itself, the popularity of the app is also due to the recreational-didactic nature of its content. The app goes into detail about the space theme and historical characters, as well as offers video tutorials of home experiments and pastimes for all audiences, which are among the top visited sections of the app in both iOS and Android devices.
CHILDREN PLAYING WITH “ATRAPA LA BANDERA” APP DURING THE PREMIERE OF THE MOVIE IN KINÉPOLIS MULTIPLEX IN MADRID
Atrapa la bandera (Capture the flag), from the creators of Las Aventuras de Tadeo Jones and directed by Enrique Gato, is the feeling of the moment on the billboard to the point that it became the first Spanish movie to be released in the NASA. The apps are bringing an innovative concept to the movie marketing in mobile devices, reinforcing the role of trailer before the premiere and extending the course of the movie after its analysis, with greater emphasis on children who are very familiarized with new touch screens.
Atrapa la bandera was produced by Telecinco Cinema, Telefónica Studios, 4 Cats Pictures, and Los Rockets La Película AIE, with the participation of Mediaset España, Movistar +, and the collaboration of de AMC Networks International Iberia and Anangu. The animation of the movie is borne by Lightbox Animation Studios and the distribution by Paramount Pictures Spain.
Both apps are interactive publications developed by the agency Complot with the technology 480 interactive of Cuatroochenta, a Spanish international benchmark company in apps development and advanced software, with a team already working on developing more apps inspired by this movie, with new games and content.