The word blockchain is everywhere on the web, but there’s another word that’s not receiving half the attention and is steadily moving towards changing -thanks to its technology- the way we relate to machines and, by extension, to databases. That word is BOT, short for robot or chatbot.
You will not find here a set of tools to monitor user activity and behavior in your app. Don’t expect either a list of indicators by app type or category. We will rather focus on SMART (Specific, Measurable, Achievable, Relevant and Time-related)-based KPI (Key Performance Indicators) selection, to allow you to know whether your app is meeting the expected objectives as strategically defined.
Consum supermarkets personalize communication with customers through its app – which reaches 30% more users than last year
“The first thing I do is check the total value of my discount vouchers and redeem them, so I do not miss any offer; I also learn about offers on customized products or take my shopping list with me wherever I go until I find the nearest Consum”.
A platform to generate high quality content on neighborhoods in big cities, which also helps monetize hyperlocal media by connecting small businesses’ products and services with consumers. This is the project selected by Google for its European Digital News Initiative (DNI) project – driven by Grupo Zeta for the Madrid digital Somos Malasaña and with Cuatroochenta’s technological development.
Intimind, the meditation app developed by Cuatroochenta for a bold team of psychologists in Valencia, has been highlighted by Google Play among the best in 2017 in Latin America and, more specifically, in the category of “Most Entertaining Apps”. This is the culmination of a year with a brilliant track record, in which the app has unceasingly provided new incentives to connect with its users, leading to recognition in the flagship media in Spain and America, such as El País or Televisa.
Latin American and European multinationals already use apps to promote the corporate culture, staff motivation and two-way internal communication. A new generation of apps that use gamification on the digital transformation of internal processes
It has already been mentioned here that one of the big risks threatening many applications is that they turn into zombies virtually before they are born. Getting downloads for our app is a challenge, but ensuring that users return and use it is an even bigger one. Different reports on uninstalling rates, which we will analyze below, confirm bluntly this fact. To finish, we will present some tips to avoid them, to retain users and to make our app useful and visible on your smartphone.
A smart bracelet linked to an app capable of detecting arrhythmias in real time for stroke prevention, 100% devised and developed in the Valencian Community so that people at risk can control their own heart. What was just a chimera only a couple of years ago is very close to becoming a reality. Rithmi, a project technically developed by Cuatroochenta and incubated by Blast Off Partners, has already successfully performed the first tests with patients in a private hospital in Valencia.
The second best European start-up university accelerator and the fifth worldwide, according to Top 25 de UBI Global ranking, leading consultancy in measuring performances of enterprises incubators all over the world. We are talking about PoliHub in Politecnico di Milano, the most renowned technological university in Italy, where Cuatroochenta has opened its own offices to
Health Apps: Why are they so popular, what do they resolve and how to identify the most reliable ones
These discrete smart bracelets we go to sleep with or use to practice sport, linked to apps that give us information about how long we rest or the calories we burn are the best example of how the world of eHealth has entered our lives linked to day-to-day life habits. It regards wearables and applications that have come to stay. To help us in our good resolutions of healthy habits.
Many companies ask themselves this question when starting an App project: Should we develop a hybrid or a native App? You can guess the answer: there is no option. It depends. There is no closed-response; we need to choose the most suitable option for each project.
Moviltik app is introduced in Alicante in order to make life easier for drivers and to collect data that improves mobility
A very useful app to improve users’ daily life and with great future potential based on big data. This was the presentation of Moviltik in the University of Alicante during the seminar on smart transport “II Jornada sobre Movilidad Inteligente“. Mobility in a click, promoted by the Chair for Mobility at the Vectalia-University of Alicante to analyse the contributions of new technologies for a better and more sustainable mobility in the main cities in the Valencian Community. The app, developed by Cuatroochenta thanks to Pavapark and Vectalia, which aims to become a standard of virtual parking meter at national